I agree with what you propose, but I see that as usually only an option for small or, more importantly, new projects. If you’re a part of a team of dozens of designers working on a product which is already a few years old, there’s no option to reset everything and do some “early planning”. This is where this coherence-above-consistency approach comes in: fixing what you can along the way, but not stopping the innovation.

Writing about time, fatherhood, leadership and the making of software. VP Product and Design at Metabase.

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